Strategy-first. Data-driven. Story-led.
I'm Umair Adil, a marketing strategist and creator from Delhi. I'm a final-year B.Com (Hons) student at Jamia Millia Islamia and a working marketer. I started by running social media for campus clubs and publications. Since then I've led marketing for startups, built a heritage fashion brand's identity, and delivered 20+ freelance projects for small businesses.
On my blog and reels, I break down how brands are built: the founders, the strategy and the stories that make people care.
What I do
- Social media strategy: audience and competitor research, content pillars and a monthly calendar.
- Brand and content: brand voice, reel scripting, shooting and editing, and creative direction.
- Performance and SEO: paid social campaigns, keyword research and on-page SEO.
Current roles
- Social Media Head, Google Developer Group JMI (Aug 2026 to present)
- Social Media Head, W3B (Aug 2026 to present)
- Marketing Strategist, Tatreez (Jan 2026 to Nov 2026): built the Instagram page from scratch, ran content and reels, and launched the Shopify store.