I'm Umair Adil, a marketing strategist and creator from Delhi. I write and make reels about brands, business and the people who build them. I also help brands grow with digital marketing, SEO and visual storytelling.
The blog
Long reads on founders, strategy and the culture around marketing. New posts appear here automatically.
How entrepreneurs build opportunities under uncertainty, rather than simply discovering them.
Read article →Projects
Behind-the-scenes breakdowns of my process, from running a brand's marketing to AI-assisted editing and ad creatives.
From research and positioning to a monthly content calendar, posting, community management and tracking what actually moves numbers.
Transcribing, cutting, captioning and adding b-roll with AI tools to turn raw footage into polished short-form videos, faster.
Turning a product and an offer into scroll-stopping static and video ads: hook, layout, copy and variations ready for testing.
Selected work
Real projects that mix creative direction with clear strategy, from brand identity to event coverage.
Reels, a highlight film and photography that tripled reach compared with the previous edition.
Coverage and social posts that introduced new members to the community.
Started with a blank Instagram page and an idea. I built the strategy, content calendar, every graphic post and the reels, with one going viral at 10K views. Then I designed the Shopify store that made ₹10K in revenue in its first month.
Creative direction and full production that sharpened the brand's identity and brought in direct inquiries.
Planned content, ran analytics-led reporting and grew reach for the campus publication.
Google Business Profile SEO and Instagram reels that showed how specialised and supervised the clinic's care is.
Work with me
Pick a focused engagement or start with a free strategy call. Every project begins with your goals and your audience.
A content plan your team can actually run.
From brand voice to reels that look like you.
Paid and organic growth you can measure.
About me
I'm a final-year B.Com (Hons) student at Jamia Millia Islamia and a working marketer. I started by running social media for campus clubs and publications. Since then I've led marketing for startups, built a heritage fashion brand's identity, and delivered 20+ freelance projects for small businesses.
On my blog and reels, I break down how brands are built: the founders, the strategy and the stories that make people care.
Leading social media strategy, content and event coverage for GDG JMI.
Leading social media strategy, content and community for W3B.
Built the Instagram page from scratch, ran content and reels, and launched the Shopify store (₹10K revenue in month one).
Field outreach, lead generation and customer acquisition.
Positioning, content and performance marketing for growth.
Content calendars, analytics and reporting.
Created 200+ embroidery designs.
Kind words
Umair has an exceptional eye for visual storytelling. His direction during our hackathon coverage elevated the entire event presence online.
The campaign reel wasn't just visually strong. It strategically positioned our brand and drove measurable engagement growth.
Professional, focused and creatively sharp. Umair consistently delivers high-quality content under tight timelines.
Contact
For collaborations, brand projects or speaking, reach out on any of these.